After nearly 15 years, we relaunched the iconic New York Lottery brand around a simple truth: nobody dreams bigger than New Yorkers.
This brand shift is all about embracing that moment after you buy a lottery ticket and start imagining “what if…”
Across New York State, we placed “Can You Imagine?” wherever luxury naturally gets people’s imagination going.
in Soho, we brought one New Yorkers’ delightfully specific lottery dream to life at a scale impossible to ignore.
